North Clubs

One of four region pages. The league is filed four ways by division name, and both conferences use the same four words, so this page carries the AFC North four and the NFC North four together.

Eight. The AFC four are Cincinnati Bengals, Cleveland Browns, Baltimore Ravens and Pittsburgh Steelers, and the NFC four are Chicago Bears, Detroit Lions, Green Bay Packers and Minnesota Vikings.

Because the division name is the thing the two of them share. Filing by conference first would give two pages both called North, split by a word nobody shopping for a jersey asked for.

Because the store carries a collection per conference rather than per division. The AFC collection and the NFC collection each hold every club named on this page, and each club page holds that club’s own shelf.

One click away: East, South, West. Between the four pages every club in the league has a place.

The eight clubs on this page, and the players those clubs’ own listings print by name. The twelve jerseys above are live listings off those same eight shelves: every one of them opens a real product, and every build named on this page was read off a listing rather than chosen for it, so the run is a description of what is on the shelves and not a promise about what could be.

The same two things that tell them apart anywhere: what they are known for, and what colours they wear. Each identity card above carries the one line its own club page opens with, and the band across the top of that card is the club’s own colourway rather than a house colour.

No. The table above prints one row per club, and a build sits on a row only when that club’s own listings print it, so the rows differ: Pittsburgh Steelers carries Game, Limited, Legend and Replica, while Baltimore Ravens carries Game.

From the same league feed the crests come from, read once and kept with the store’s own data. No colour anywhere on this page was picked by hand: both of a club’s colours, and the tint behind its badge, are the club’s own.

The portraits above are the names the eight clubs’ own listings print most often. Each card opens the player’s page when the store keeps one, his collection when it keeps that instead, and searches the shelf for his jerseys when it keeps neither -- so no card is a dead end.

Every club card opens that club’s own page, and the two conference collections hold all eight together. The rail above is the other way in: it starts from a name rather than a club, and the player hub does the same for the whole league.

On the club hub, which carries all four regions, or in the NFL Jersey collection, which is the widest net the store has.